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Search Engine Optimisation

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Our Search Engine Optimisation (SEO) processes improve a website’s content enabling your business to be visible across search engines such as Google, Bing, Yandex and Baidu, which will ultimately see an increase in organic traffic and generated leads/conversions.

This process involves the improvement — or “optimisation” — of a page’s headings, text copy, images, page title and meta description. It also optimises links to internal and external web pages.

MWB Digital focus on putting the customer first. We create authoritative content that provides the best possible answer to the questions our client’s customers are asking. This focus has the dual benefit of making web pages better at converting users and faster speeds to load.

KEYWORD RESEARCH
PAGE OPTIMISATION
CONTENT CREATION
TECHNICAL SEO
ANALYTICS SET-UP
LINK BUILDING
SEO

SEO Strategy

Optimising a website to improve ranking position within Google’s search pages requires a long-term strategy. This strategy is built soundly on extensive research, followed by page and content improvements. It also involves the creation of new content to cover any gaps in the customer journey and the development of strong off-site ranking signals — like topically-relevant backlinks from related domains.

SEO

Auditing

Your dedicated SEO expert will start by reviewing your website to determine the improvements required to increase your website’s ranking. They will then compile a list of optimisation opportunities. Our expert will then use this list to work with you, your team, or your developers (depending on the size of your business) to complete each required task.

SEO

Keyword Research

To improve the visibility of your website our SEO Specialists conduct research into important keyword phrases your audience are using to visit your website and become a potential customer. Once complete we will then either optimise your existing content or work with your campaign’s Content Marketing Specialist (included with our SEO services) to create new content.

SEO

Page Optimisation

Our team will optimise your pages for the most profitable keywords and queries for your business. They will also ensure it’s easy for people and search robots (like Googlebot) to understand the content of your pages. To do this, they will optimise your site’s headings, copy, images, and any links.

SEO

Content Creation

New content may be needed to accommodate the types of searches your audience make. Your SEO campaign will feature an SEO and Content Marketing Specialist working in tandem to find new ranking opportunities and create fresh content accordingly.

SEO

Technical SEO

Technical SEO involves the more complicated side of Search Engine Optimisation. It includes improving a website’s crawl-ability — how easy it is for web crawlers to navigate and crawl a site. Improving the usability and crawlability of your website can lead to page loading time improvements too.

SEO

Analytics

Analytics data is the best way to understand what is working well and not so well for a website. Your SEO Specialist will audit your existing analytics setup — if you have one. If you do not, they will install Google Analytics on your website for you. Google Analytics also allows us to learn from the improvements we make to your site over the coming months.

SEO

Link Building

Links are still highly relevant in SEO and are incredibly powerful for improving the ranking of a website. Rather than focusing on link volume, your SEO and Content Marketing Specialists will focus on contextually-relevant authority-based links. These links establish your brand’s expertise and authority and also promote it to interested publisher audiences.

SEO

Competitor Research

As part of our service we will also audit your website’s competitors. This way, we can assess whether they are currently doing any SEO work themselves and what their strengths and weaknesses are. Your SEO Specialist will use this research to decide which of your competitor’s strengths — and weaknesses — they can use to improve your website’s ranking.